Pitch to Product
Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality.
52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option.
If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book
Episodes
28 episodes
Are You Tired of Managing Your Business? Here's How 5ifty Two Capital Can Help YOU.
In this episode of the Pitch to Product podcast, learn how 5ifty Two Capital can be your exit strategy if owning and managing your own business is just too much of a headache. Dan, CEO of 52 Launch and 5ifty Two Capital sits down with Natalia t...
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17:14
How THIS Lunchbox Can Keep Your Food Hot Without Plugging In!
On this episode of Pitch to product we sit down with Natalia to discuss one of our 5ifty Two Capital products Lava Lunch, the lunchbox designed to keep your lunch warm for hours. Lava Lunch is one of our products that went through our 52 Launch...
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24:08
Why Your Online Presence with Photo and Video Matters More Than Ever in 2025!
In today's video, we're discussing how to build an online presence for your business. Learn how to use digital marketing and photo and video content to grow your business and become a successful content creator. We discuss the impor...
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47:28
What You Should Know About Prototyping your Product
Kyle from Design joins us to discuss all things prototyping and the importance of testing. Avoid perfectionism in the initial stages, focusing instead on iterative development and incorporating user feedback. Remember, the first prototype is ra...
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25:14
Manufacturing Your Product | Turning Ideas Into Real Things
On this episode of the Pitch to Product podcast, Aarona nd Norm sit down with Sander to discuss the intricacies of scaling from product design to full-scale manufacturing. Sander, the head of manufacturing, discusses how 52 Launch helps individ...
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18:09
How to Design a Product People Love
Design is the first step in our Accelerator Program here (learn more about the program: • How to Go From Product Idea to Business FA... ) at 52 Launch, a company focus...
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Season 3
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36:31
5 Reasons Why You Need a Project Manager
With so many steps in product development, one of the most critical roles is your project manager. That's why here at 52 Launch we kick off the project with assigning a project manager to guide you all the way from start to launch on your very ...
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33:02
Got a Great Product Idea? Listen to this Episode
Want to create your own product but don’t know where to start? In this video, Aaron and Norm share valuable business tips and walk you through how to bring your ideas to reality using 52 Launch, a full-service launch company that helps entrepre...
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Season 3
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16:11
How We Helped a Brand New Coffee Company Go to Market
On this episode we discuss how they help people with ideas get them to revenue, focusing on coffee farming. This involves obtaining coffee beans and understanding the business news related to the coffee industry. They also delve into coffee roa...
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Season 3
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30:10
How to Go From Product Idea to Business FAST with 52 Launch
What is the Accelerator Program at 52 Launch? This is a program to bring YOUR idea to market as fast as possible and into a scalable businesses. Hear directly from the team about how the program helps entrepreneurs build, launch, and grow their...
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Season 3
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19:21
How an 11-Year-Old Invented the Backyard Game Chute 21 with His Dad
What happens when a young kid with a big idea and a dad who believes in him build something from scratch? You get Chute 21 — the next must-have backyard game taking families by storm. They never imagined it would turn into the next viral backya...
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36:50
Looking to Start a Product? How to Turn YOUR Ideas Into Market-Ready Products
Do you have the next big idea but need help bringing it to life? In this episode, we break down exactly what 52 Launch is and does. This episode will explain how 52 Launch helps entrepreneurs, visionaries, and creators transform id...
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Season 3
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21:21
How YOU can improve YOUR golf game with Panda Golf-Sling Trainer
What if a simple change could revolutionize your golf game — and it started with understanding your own body?In this episode of the 52 Launch Podcast, we sit down with Nick Pandelena, founder of Panda Golf and creator of the Swing Traine...
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45:06
How YOU can get Wrinkle Free Clothes with Shape Hanger
Tired of pulling out a shirt only to find it wrinkled — again? That everyday frustration led Kyle Fraunfelter to invent the Shape Hanger, a configurable hanger designed to keep clothes wrinkle-free and ready to wear.In this episode of C...
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50:40
How Shrub Shield can Protect Your Shrubs from Weather
💡 Ever had a million-dollar idea but didn’t know where to start?In this episode, we dive into the journey of Dan Grimes and Shayna Micol, the minds behind Shrub Shield—a groundbreaking solution for plant protection. From a cas...
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13:44
How to from Idea to Creating a Product with 52Launch
Ever wondered what separates a winning product idea from one that flops? In this episode of the 52Launch Podcast, Aaron and Norm dive into the product vetting process, revealing what makes an idea worth developing—and what ...
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Season 2
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Episode 10
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30:55
Everything You Need to Know About Chute21
What happens when a product development CEO becomes his own client? In this episode, Dan , CEO of 52Launch and Chute 21, shares his firsthand experience of bringing a product to market—from concept to sales. Learn how a simple backyard g...
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17:37
Framing Buddy | 52Launch Podcast Client Launch Day
What if one simple tool could save you time, effort, and frustration on your next framing project? That’s exactly what Dan Laukaitis set out to create when he invented Framing Buddy—a game-changing tool designed to make framing a one-person job...
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27:05
Explaining Our Process at 52 Launch (We Use it for Our Own Products Too!)
Join us for our first episode of the 52Launch Podcast of the new year! Dan and Pete go in-depth about our process here at 52Launch. They even give insight on how we implement these practices with our own products owned by 52Capital! Every...
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26:04
Product Photography & Videography: Preproduction, Shoot Day, Post
Join us for Episode 8 of the 52Launch Podcast where Alex breaks down some key considerations for executing a product shoot. We cover a plethora of topics from the process starting with conceptualization all the way to the final content. At 52La...
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30:45
Product Nightmares Unveiled
Join us for a special Halloween episode of the 52Launch Podcast! Paige and Jalen discuss some truly terrifying things that can happen in the world of product ideation. At 52Launch, we are experts at every step along the way and we are here to h...
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Season 2
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Episode 7
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25:00
Exploring Industrial Design: Problem-Solving and Honesty
Join us for a deep dive into industrial design as we discuss the role of industrial designers, the focus on problem-solving over product creation, and the importance of honesty in design. Gain insights from industry experts in this thought-p...
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Season 2
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Episode 6
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24:19
How to Get Your Design Patented—the Right Way
In this episode: Peter is chatting with IP expert and attorney Peter Lando about the right way to get your design patented—from early diligence to trademarking. Stick around until the end to learn what a patent gives you the right to do…and wha...
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Season 2
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Episode 3
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46:29
If I Started Digital Marketing Today, I’d Do This
🎙️ Welcome to Season 2 Episode 2! This episode is hosted by our Digital Marketing specialists, Sarah and Jalen! Brace yourself for insights, strategies, and a roadmap that takes you beyond the conventional limits of digital marketing. We're not...
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Season 2
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Episode 2
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15:02
How to Survive the Holiday Season as a Business
🎙️ Welcome to Season 2 Kickoff! 🚀 In this episode, join us for a deep dive into the impact of holidays on businesses. Discover essential insights, strategies, and tips to navigate the holiday season successfully. If you're ready to boost your s...
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Season 2
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Episode 1
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22:32