Pitch to Product
Pitch to Product is the official podcast for 52 Launch - a product development company that take products, apps, and more from napkin to reality.
52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option.
If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book
Pitch to Product
5 Reasons Why You Need a Project Manager
With so many steps in product development, one of the most critical roles is your project manager. That's why here at 52 Launch we kick off the project with assigning a project manager to guide you all the way from start to launch on your very own product idea. The project manager acts as your guide along the way as you begin to go through design, prototyping, manufacturing, branding and marketing.
In this episode we break down:
- Why who you're selling to is so important
- The detailed role of your project manager
- Steps it takes to create your product
- Launching a product
- Why marketing is so important in the process
00:00 - 1:47 - Welcome Paige, project management to the podcast
01:47 - 3:00 - What Paige does as a Project Manager
03:00 - 4:00 - Why is project management so crucial to creating a product?
04:00 - 5:15 - First thing the project manager does as soon as the client signs on?
05:15 - 6:38- When starting on a product, how long is it usually take?
06:38 - 8:10 - How do you keep how are you keeping a client engaged?
08:10 8:48 - But in regards to kind of our program, would you say that every step is absolutely necessary?
08:48 - 10:20- How involved would you say the client is?
10:20 - 11:58 - What are the big decisions and what kind of impact they might have on the, on their program?
11:58 - 14:20 - Aligning with marketing, design, manufacturing
14:20 - 18:42 - Typical roadblocks or misconceptions that a client might have when developing a product.
18:42 - 20:16 - What would you say is really your favorite product?
20:16 - 28:44 - Research being a defining factor when it comes to a successful launch.
28:44 - 29:06 - Mentorship through the process
29:06 - 30:25 - Always ask questions
30:25 - 33:00 - Advice for people starting out with a product idea
At 52 Launch, we help you turn your vision into a real, scalable product, whether you’re starting from a napkin sketch or fine tuning an existing concept. We’re your end-to-end product launch partner, providing everything from design and prototyping to manufacturing, branding, and marketing.
🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch
Listen to the Pitch to Product Podcast:
Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A
Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377
YouTube: https://www.youtube.com/@52launch/featured
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