52 Launch's Podcast

Everyday Ingenuities - Shape Hanger | 52Launch Podcast Client Launch Day Series Ep. 5

52 Launch

Tired of pulling out a shirt only to find it wrinkled — again? That everyday frustration led Kyle Fraunfelter to invent the Shape Hanger, a configurable hanger designed to keep clothes wrinkle-free and ready to wear.

In this episode of Client Launch Day Series, Peter sits down with Kyle to explore how a simple annoyance sparked an innovative product, how real-world prototyping works, and why collaboration is the key to great product design.
Kyle also shares invaluable advice for fellow inventors, from finding the right partners to overcoming fear and failure on the path to entrepreneurship.

Got a great product idea? Reach out to us at ideas@52launch.com, and let’s chat about bringing it to life!

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